Advisor & executive coach

Building the teams that build your product.

I spent 11 years leading engineering teams at Asana, Lyft, and PagerDuty, and stepped in to lead a product org at Asana. Now I advise founders, CTOs, and product leaders, and coach the managers building their teams.

Sweta Ackerman

The kind of leader I am

I've spent my career in engineering leadership, running organizations of up to ~120 people, most recently as Head of Engineering at Asana, where I also led a product org on an interim basis for several months.

The biggest lesson from my career is that strong engineering leaders lean into product. They get to know their customers, have a point of view on product strategy, and treat business results as part of their job rather than something product hands them. That's a big part of what I help leaders build.

Across all of it, the work I cared about most was growing managers into leaders, building strong and diverse teams, and making hard calls with honesty and care.

Now I advise founders and CTOs as they build their teams, and coach engineering leaders at every level, from first-time managers to heads of engineering.

How I can help

01

Founder & executive advisory

A sounding board for founders, CTOs, and CPOs who've taken on engineering, as they build their teams: org design, hiring your first managers, how engineering and product plan and work together, and growing from a handful of people to a hundred or more.

02

Executive coaching

One-on-one coaching for engineering leaders at every level, from first-time managers to heads of engineering. Along with the people side of the job, we'll work on the parts engineering leaders often skip: product strategy, understanding your customers, and owning business outcomes.

03

Custom engagements

Focused support built around a specific moment, usually over about 90 days. I'll put together a package that fits what you're facing, such as:

  • Stepping into a new leadership role
  • Planning and running a reorg
  • Scaling a team through rapid hiring
  • Turning around a struggling team
  • Getting product and engineering working from one plan
  • Leading a technology shift, like bringing AI into how your teams build and work

Let's talk.

The best first step is a short conversation about where you are and what you're looking for.